50FIFTY is a more than a designer clothing range... it is

• A statement
• A way of being
• A movement

Welcome

50FIFTY streetwear symbolises modern day Britain: a vibrant mix of colours, cultures and people.

Mixed Flag Range - Your Countries Need You!

We have taken the iconic Union Jack flag and mixed it with other national flags from around the world to create striking Urban style T-shirts, Hoodies Caps and Bags that epitomise Britain in The Naughties.

50FIFTY Urban Clothing is for you if:

• You consider yourself a global citizen
• You are an open minded British person
• You were born here but have parents from another country
• You are mixed race
• You were born in another country but now live in the UK
• You are fashion and identity conscious